visual representation matters

Banana Chips by BUAH

Welcome to the BUAH club bringing back Malaysian traditional snacks

Welcome to the BUAH Club!

BUAH is a Malaysian-owned brand, bringing back local traditional snacks, with a modern twist. BUAH is not just another snack brand. It proudly represents Malaysia’s produce. Each chip in this bag is grown, harvested and made at their local fruit farm.

Product shot of BUAH Banana Chips

Before its launch in March, we were tasked to produce a series of images featuring their first product, their BUAH Banana Chips (a.k.a Kerepek Pisang). The crunchy, addictive, sweet snack.

Close up shot of  BUAH Banana Chips

To help BUAH members to understand what is in the package, we split the 10 images to cover 4 areas. Namely, the product shot, the ingredients, casual set up, group shot & close up of the banana chips. In the process, the BUAH team were super trustful of our ideas and gave us the space to create.

Casual Set up for BUAH Banana Chips

During the process of idealisation, BUAH also notes that they are looking for a simplistic approach. So we went with what we do best, colours and minimal settings.

 BUAH Banana Chips stacked up

Oh, did we also mention that the brand and package were designed by Beag Studio?

Below are more images we created for BUAH! View more of our work in our portfolio as well!

RAYA Series “Selamat Hari Buah-ya”

Additionally for Hari Raya 2022, we also created 3 images for their Special Hari Buah-ya edition.

Which image did you like best?

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