DrinkSmarter is a solution to help with your alcohol flush and hangover. It is developed by Sunlabs and launched in December 2021. Before its major launch, we were assigned by the team from Sunlabs to create a series of images for their website and social media. Scroll on as we explain the images we created from Sunlabs.
Homepage
For the home page, we styled the product and drinks to the right side of the image. An empty space was left there intentionally for text and design to come in. Additionally, the bottles are highly reflective. Therefore, for every shot with the hard light, an additional shot was captured with soft lights and composed together in post.
Sunlabs specifically wanted a “cheers” photo with their product. Above image was created to showcase their product and a good time guaranteed. To add on, this photo is a composite photo, taking both left and right hand seperately.
Backed by Science
DrinkSmarter’s main ingredient Dihydromyricetin (DHM) was first discovered to have a link with alcohol in a lab back in 2012. Therefore, DrinkSmarter wanted to have an image to help customers to understand their product is backed by science. Thus, a laboratory scene was set up for their “Science” page.
Shop
DrinkSmarter also comes in 3 packages. Above are some images we created for the shop section, from 1 bottle up to 6 bottles in a pack. Background colour was chosen by the client to align the overall colour of the site and brand.
Ingredients
Other than the product, we also have images for the DrinkSmarter Ingredients section. All served on a petri dish, with the ingredients styles in a circle for standardisation.
Additional Images
Other than the above, we have also created some images that can be use more casually during campaigns or social medias.
Let us know what you think of how we did with this project!
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